March 30, 2006 -- One True Media, a leader in online video editing and creation, today announced an innovative new service in partnership with Six Apart, the operators of the TypePad blogging service. The service integrates One True Media's patent-pending web-based video editing site with TypePad, one of the most popular blog platforms on the web.
TypePad, LiveJournal and Blogger users can easily upload and edit their own video and photos to One True Media, create fun montages and slideshows set to music, and easily add these creations to a blog without having to manually copy and paste any video code.
"Until recently, it was difficult for most people to create and edit their own videos," said Mark Moore, CEO and co-founder of One True Media. "Unlike many of the software applications on the market, our service was designed so that anyone with a browser and Internet access can edit video and easily share their creations with others. By partnering with Six Apart, bloggers on TypePad can easily add an embedded player to their TypePad blog entry, and allow readers to view their video creations, all with just a few clicks."
Availability & Pricing
Users interested in creating and posting video montages or slideshows to TypePad from One True Media can go to http://www.onetruemedia.com and sign up for a free account. Once a montage or slideshow is created, the user simply clicks “Post Online” when previewing the creation and then “Post to TypePad.” The basic service is free.
After 10 years of planning, The Port Townsend Skate Park opened last Saturday. Yesterday, I edited a 10meg movies for the local newspapers website, the Port Townsend Jefferson County Leader.
I published a 9 minute "Ruff Cut" version of the scene on Monday so the skaters could see themselves ASAP.
I've been trying to get a discussion going with the publisher of SkateBoard Mag, Dave Swift, but he won't return my emails or voicemail messages or take my phone calls. Whatever.
A how-to tutorial and guide to about 70 products and services
A little over one year ago I wrote a column titled, “Video Blogs and Podcasts.” It was one of last year's most widely read columns, with over 9,000 views and 66 comments. Eric Rice and I went at it; last October we had a chance to break bread at Cafe Barrone during one of my jaunts from China back home to Silicon Valley (yes, I still consider the Mid-Peninsula “home,” even though I may never move back). So who was right? Well, I believe we both were. It really depends on which metrics are used to measure success. One thing I can say with absolute certainty is that since last February (thirteen months ago), a lot more tools have come on the market. Rather than debate the merits of podcasting or vlogging (video blogging), I'm going to focus this column on the myriad of choices that might be considered. And let me get in a few disclaimers up front: First, my focus will be on podcasting.
Reason: Today's vlogging tools are where podcasting tools were about 18 months ago, yet podcasting still hasn't crossed the chasm. In 2006, focus on podcasting (relative to vlogging). In 2007, let's see this Q4; many more vlogging tools are needed.
Helena Stone, Chip Chick, interviews David Politis, Public Relations, about HandHeld Entertainment's 2006 portable video player lineup at ShowStoppers, a CES invitation-only evening reception at the Wynn.
Yesterday Rocketboom (episode 349) created a new, serial advertising format for eBay winner TRN, an international company that recruits people to sell its ATMs into retail outlets. (Read More)
Lawyers for NBC television network are seeking to have a Saturday Night Live parody rap video featuring actress Natalie Portman permanently removed from internet outlets that allow users to trade videos.
Portman performed a profanity-laced rap on Saturday, as she was the host of the long-running variety show. According to Fox News, the video received approximately 438,000 views on YouTube.com prior to being disabled on Monday.
Some analysts feel that NBC and SNL may be missing marketing opportunities with their aggressive pursuit against these video-swapping outlets. (Read More)
Arc Worldwide is announcing a series of tips and strategic advice for marketers interested in engaging consumers through video podcasts, basing its counsel on research conducted by Arc's consumer-experience planning team.
"Our on-demand culture, spawned by new ways to easily syndicate content, is changing how and where marketers reach their valuable customers," said Matt MacQueen, experience planning director at Arc. "While mass advertising won't go away, marketers can't just push it anymore with the same success. Consumers are in control -- now it's about finding smarter ways to engage them with branded, relevant content. Progressive marketers need to work in emerging channels where the people are. Today, one of those dynamic new channels is the video podcast."
A study by Pew Internet & American Life Project complements Arc's qualitative research. According to the report, more than 6 million of the 22 million American adults who own iPods or MP3 players have downloaded podcasts. Bridge Ratings, which measures radio audiences, has said podcast audience growth is expected to reach a conservative 45 million users by 2010, while aggressive estimates place this number closer to 75 million. As a marketing innovator, Arc has taken an active role in counseling clients on the correct strategies for using this new communications medium.
* Consumers want to be heard, and now have the media at their fingertips to make that happen. Consider how a companion website or blog can complement your podcast, and build in feedback mechanisms to create an earnest relationship with your audience through the podcast. Listen to and respond to criticism openly.
This morning Tower Records announced the upcoming soft launch of "TowerPod", a service that allows users to download Internet radio programs with ads.
OutThink, a San Francisco firm that developed the technology that will be used by the service, maintains a blog that contains a few interesting video and pod reports.
And places where we say, "This is a nice place to visit, but I'd really rather live here."
Port Townsend is one of those places. It's hip, funky, eclectic and creative. It has nearly half the rainfall of Seattle. It routinely serves up the trifecta of Northwest eye candy — pretty sailboats, pretty water, pretty snow-covered mountains. It's small, with friends, services and stores within arm's reach.
It also has housing prices that are out of reach for most county residents and wages that are a fraction of the statewide average, which means most of us will probably never be able to live there. So I've taken to pretending I live there. You can, too. (Read More)
Barbara Svetich, 4-H News reporter, shares the salmon restoration project at Chimacum Beach in Jefferson County, Washington. This project will restore to its natural condition a beach that used to be a log storage area. In this way it will return to being an appropriate place for juvenile salmon to live and eventually breed.
"The Public Eye, a daily three-minute news, commentary and entertainment video blog debuts a national search for video correspondents with a video submission contest. Vancouver, WA (PRWEB) February 27, 2006 -- Celebrating the airing of its 100th episode, The Public Eye, www.thepubliceye.tv, a daily news and entertainment video blog, today announced a contest to solicit video submissions.
?We accept a wide variety of genres from homemade films, animated programs or short features,? said Jack Hardy, producer. ?If you have funny footage of animal antics, a friend?s wedding or an embarrassing moment, we can?t wait to watch it. Our slogan is ?capture and share the spotlight? and this could be your 15-seconds of fame.? In keeping with a family friendly policy, the program does not accept video intended to incite hate, depictions of extreme violence or nudity."
The Nokia 7380 is the second version of Nokia's "pen" or "lipstick" shaped mobile phone, the first having been the 7280. The slender form factor with a mirrored finish on its front will appeal to female consumers. The most interesting trait of the 7380 is the discreet Navi Spinner keyless dial - it is a phone without a conventional number keypad.
