Wednesday, November 21, 2007

Dell Uses Stars To Power Up Sales

Dell Uses Stars To Power Up Sales: "Dell hinges its $2.5 million holiday campaign launching Friday on a star-powered promotional roster that includes Burt Reynolds, Estelle Harris, Ice T, Vivica Fox and Brooke Burke. The celebs will send a message from a dedicated Web site, Yours Is, where consumers can send an e-mail video from the celebrity of their choice, urging friends to chip in on the price of a new Dell product as a holiday gift. The tone of the video message varies according to the image of the celebrity. For Estelle Harris, best known as George Costanza’s manipulative mother in Seinfeld, the pitch is tinged with guilt. The tone from Burke is a soft, subtle sell. Friends can put the gift money in a PayPal account."