Thursday, February 16, 2006

MediaPost Publications - Points North: Consumers Crave Web-Based TV - 02/15/2006

MediaPost Publications - Points North: Consumers Crave Web-Based TV - 02/15/2006: "ONLINE MEDIA COMPANIES MUST ARRANGE to make their content available on consumers' TV screens as well as their PCs. That's the conclusion of new Points North Group research to be released today, which found that while 25 percent of Internet users are interested in watching downloaded TV shows and movies on their PCs, 38 percent expressed interest in watching that same video on their TVs.

'Getting Web-based content to the TV should be the industry's primary goal and will unlock by far the biggest revenue opportunities,' Stewart Wolpin, senior consulting analyst for Points North Group, said in a statement.
Interest in watching content on TV is even stronger among 18- to-34-year-olds--at 68 percent, compared with the 45 percent interested in watching on PCs--concluded the study, conducted in association with Horowitz Associates. "

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