Tuesday, January 31, 2006

USATODAY.com - Bowl marketers think small

"NEW YORK - This year, Super Bowl ads will be anywhere you want them to be: on TV during the game, on the Web, on your iPod, even on your wireless phone.

The small-screen media add return for advertisers on the cost to make game ads and the average $2.5 million per 30 seconds this year to air them. "It's a better way to amortize the cost of Super Bowl ads," says Seth Palansky, NFL spokesman. "The goal is more places to get your ad seen."

The goal is to engage audiences beyond a 30-second ad," says Nicole Bradley, Pepsi-Cola spokeswoman. Pepsi will offer more content related to its Diet Pepsi game ads starting Monday when it launches www.brownandbubbly.com." (More):

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