Wednesday, December 07, 2005

iMedia Connection: Out of Doors, Top of Mind

Video streaming in public spaces is gaining ground, with airlines, soup makers and credit card companies all chasing the on-the-go consumer.

By Joyce Schwarz

"How do you stuff an airplane into an elevator? Ask Captivate Networks Inc., the Westford, Massachusetts national news network that delivers digital advertising and programming to a captive audience of more than 1.9 million educated, affluent consumers in the elevators of premier office towers across North America. The company's advertisers include most of the top airlines such as American Airlines, British Airways, Delta, SAS and scores of other brands ranging from Amtrak to Volkswagen." (more)

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