Tuesday, May 22, 2007

MediaPost Publications - MySpace Launching Premium Video Channels - 05/16/2007

MediaPost Publications - MySpace Launching Premium Video Channels - 05/16/2007: "NEWS OUTLETS INCLUDING THE NEW York Times and Reuters, and lifestyle brands like LX.TV and IGN Entertainment have partnered with MySpace to launch premium channels on the social networking site's growing video platform.

As a separate section of MySpace Video, these channels will feature content such as breaking news, original series, and animated short films. There will be no pre- or post-roll ads, product placement or corporate sponsorship of content as part of the current agreement, but the standard MySpace display advertising will run on each page.

We saw a channel on MySpace Video as an alternative way to reach people interested in the luxury lifestyle content we offer," said Joseph Varet, CEO, LX.TV. "MySpace has become a community for anyone who has a digital life online, not just young adults."

An eMarketer Social Network Marketing report found that in March, while some 40% of MySpace users were between the ages of 18 and 24, an almost equal percentage (39%) were between the ages of 25 and 44.

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